Aperian

Brand voice + identity

Website copy

Brand video script

Outdoor + online advertising

Now decades strong, Aperian is a platform for cross-cultural training and learning that creates meaningful collaboration, stronger teams, and greater innovation.

As part of the Emotive Brand team, I helped create a modern brand--expressed in an updated voice with copy delivered across a broad range of contexts--that reflects the transformative impact of this pioneering company. 

Contributing the key concept of "The Aperian Effect," I worked with the design and strategy team to celebrate Aperian’s cultural insight as the gateway to inclusion. It was particularly inspiring to highlight the power of small shifts in the perception of differences. Moments of connection, made possible by Aperian, are catalysts for bigger cultural change--with benefits for all.

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